WisOwners Lunch & Learn: Plan Your Brand

Plan Your Brand

by Ashley Sebaaly

Do you have a strong, consistent brand that is attracting new customers?

Are you in love with your branding and are proud to show it off to any new prospect and your audience?

Let’s pretend your business is a person. Does your current branding reflect your business’ personality?

Branding can rise or ruin any business. Regardless if you offer a service or a product, work remote or at an office, been in the game for decades or a start-up; branding is important for every business owner.

From my past and current experiences in corporate and entrepreneurship, I will guide you to create a strong, consistent brand that not only you will fall in love with but can use to attract new customers and grow your business.

We all have ups and downs in entrepreneurship. It is important to take a step back and look at the fundamentals of our own business. During this presentation, we will dive deep beyond the pretty, stylistic elements and get into the nuts and bolts of branding. All attendees will be provided with their very own Plan Your Brand Checklist during the presentation.

If you are interested in attracting new customers and growing your business, then join us to learn how to create a strong, consistent brand.

MEET OUR EXPERT: ASHLEY SEBAALY

Ashley is the owner of Snap Happy Pics, LLC, a Full-Service Branding Agency that helps small business owners strengthen their brands to attract more customers with commercial photography and graphic design. After losing her corporate job during the recession, Ashley started an online vintage clothing boutique that sold beautiful garments to over 20 countries. Later she opened a brick and mortar photography studio for high-end children portraiture. Ashley has had years of experience under her belt of the highs and lows of entrepreneurship and understands the importance of branding and how it can sink or rise a business. Ashley has a B.A. from Loyola University in Communications and currently lives in Kenosha, Wisconsin.

ASHLEY SEBAALY'S CONTACT INFORMATION:
Direct Dial: (262)[masked]
Website: SnapHappyPics.com

Come Join Us!***
RSVP by midnight, tonight, September 25, at
https://www.meetup.com/wisconsin-business-owners/events/264238651/
Click on the "I'm going box" to register now.
You'll reserve your seat to network with other authentic relationship builders. Bring plenty of business cards and brochures to share!

Plan Your Brand Details:

Friday, September 27, 2019
11:00 AM to 1:30 PM
Price:  $25.00
Thunder Bay Grille Pewaukee
N14W24130 Tower Pl · Pewaukee, WI

How to find us
Either entrance, signs and people to greet you!

*** ITINERARY Friday, September 27, 2019 ***
11:00 MEET & GREET
Registration & Open Networking for Lunch & Learn begins

12:00 (Noon) - All-You-Can-Eat Buffet & Salad Bar!
Network with great Business Owners and build strong
relationships at your table while Lunching.

12:25 to 12:31 - Break (Get seconds, dessert, etc.)
12:32 - Keith's Minute
12:34 - Speaker Introduction
12:35 - Speaker Presentation: Ashley Sebaaly
1:15 - Prize Drawings
1:20 - End... or stick around to build relationships!

Thanks to our Organizers & Sponsors:

Tamara Burkett https://www.wisowners.com/members/tamara-burkett-selassie-enterprise/
Ron Chandler https://www.wisowners.com/members/ron-chandler-summit-investment-management-ltd/
Maggie Mongan https://www.WisOwners.com/members/maggie-mongan-brilliant-breakthroughs-inc/
Mark Mullarky https://www.wisowners.com/members/mark-mullarky-mullarky-business-systems/
Mike Raber  https://www.wisowners.com/members/mike-raber-micro-business-corporation/

Sponsors:

Jamie Shibley https://www.wisowners.com/members/jamie-shibley-the-expressory/
Dave Walter https://www.wisowners.com/members/dave-walter-tite-spot-welders-inc/
Gail Yaeger https://www.DoveCelebration.com
Ben Houle https://www.ButchersCatering.com
Jennifer at https://www.MainStreetFraming.com
Gerard I. "Jerry" Schritz at https://www.Intelegist.com
Nathan "Nate" Klein at https://www.PatriotLCL.com

***SPEECHES MAY BE VIDEOTAPED or PHOTOGRAPHED***
Your attendance means you accept being shown on tape.

Regards,
Keith Klein https://www.wisowners.com/members/keith-klein-onyourmark-llc/
Owner, OnYourMark, LLC
https://www.OnYourMark.com

Come Join Us!***
RSVP by midnight, tonight, September 25, at
https://www.meetup.com/wisconsin-business-owners/events/264238651/
Click on the "I'm going box" to register now.

p.s.: Come early for the first part of our Sept 27th doubleheader:
The Art & Science of Pricing
by Denise Hansard
https://www.meetup.com/wisconsin-business-owners/events/264210408/

WisOwners Lunch & Learn: Plan Your Brand

Plan Your Brand

by Ashley Sebaaly

Do you have a strong, consistent brand that is attracting new customers?

Are you in love with your branding and are proud to show it off to any new prospect and your audience?

Let’s pretend your business is a person. Does your current branding reflect your business’ personality?

Branding can rise or ruin any business. Regardless if you offer a service or a product, work remote or at an office, been in the game for decades or a start-up; branding is important for every business owner.

From my past and current experiences in corporate and entrepreneurship, I will guide you to create a strong, consistent brand that not only you will fall in love with but can use to attract new customers and grow your business.

We all have ups and downs in entrepreneurship. It is important to take a step back and look at the fundamentals of our own business. During this presentation, we will dive deep beyond the pretty, stylistic elements and get into the nuts and bolts of branding. All attendees will be provided with their very own Plan Your Brand Checklist during the presentation.

If you are interested in attracting new customers and growing your business, then join us to learn how to create a strong, consistent brand.

MEET OUR EXPERT: ASHLEY SEBAALY

Ashley is the owner of Snap Happy Pics, LLC, a Full-Service Branding Agency that helps small business owners strengthen their brands to attract more customers with commercial photography and graphic design. After losing her corporate job during the recession, Ashley started an online vintage clothing boutique that sold beautiful garments to over 20 countries. Later she opened a brick and mortar photography studio for high-end children portraiture. Ashley has had years of experience under her belt of the highs and lows of entrepreneurship and understands the importance of branding and how it can sink or rise a business. Ashley has a B.A. from Loyola University in Communications and currently lives in Kenosha, Wisconsin.

ASHLEY SEBAALY'S CONTACT INFORMATION:
Direct Dial: (262)[masked]
Website: SnapHappyPics.com

Come Join Us!***
RSVP by midnight, tonight, September 25, at
https://www.meetup.com/wisconsin-business-owners/events/264238651/
Click on the "I'm going box" to register now.
You'll reserve your seat to network with other authentic relationship builders. Bring plenty of business cards and brochures to share!

Plan Your Brand Details:

Friday, September 27, 2019
11:00 AM to 1:30 PM
Price:  $25.00
Thunder Bay Grille Pewaukee
N14W24130 Tower Pl · Pewaukee, WI

How to find us
Either entrance, signs and people to greet you!

*** ITINERARY Friday, September 27, 2019 ***
11:00 MEET & GREET
Registration & Open Networking for Lunch & Learn begins

12:00 (Noon) - All-You-Can-Eat Buffet & Salad Bar!
Network with great Business Owners and build strong
relationships at your table while Lunching.

12:25 to 12:31 - Break (Get seconds, dessert, etc.)
12:32 - Keith's Minute
12:34 - Speaker Introduction
12:35 - Speaker Presentation: Ashley Sebaaly
1:15 - Prize Drawings
1:20 - End... or stick around to build relationships!

Thanks to our Organizers & Sponsors:

Tamara Burkett https://www.wisowners.com/members/tamara-burkett-selassie-enterprise/
Ron Chandler https://www.wisowners.com/members/ron-chandler-summit-investment-management-ltd/
Maggie Mongan https://www.WisOwners.com/members/maggie-mongan-brilliant-breakthroughs-inc/
Mark Mullarky https://www.wisowners.com/members/mark-mullarky-mullarky-business-systems/
Mike Raber  https://www.wisowners.com/members/mike-raber-micro-business-corporation/

Sponsors:

Jamie Shibley https://www.wisowners.com/members/jamie-shibley-the-expressory/
Dave Walter https://www.wisowners.com/members/dave-walter-tite-spot-welders-inc/
Gail Yaeger https://www.DoveCelebration.com
Ben Houle https://www.ButchersCatering.com
Jennifer at https://www.MainStreetFraming.com
Gerard I. "Jerry" Schritz at https://www.Intelegist.com
Nathan "Nate" Klein at https://www.PatriotLCL.com

***SPEECHES MAY BE VIDEOTAPED or PHOTOGRAPHED***
Your attendance means you accept being shown on tape.

Regards,
Keith Klein https://www.wisowners.com/members/keith-klein-onyourmark-llc/
Owner, OnYourMark, LLC
https://www.OnYourMark.com

Come Join Us!***
RSVP by midnight, tonight, September 25, at
https://www.meetup.com/wisconsin-business-owners/events/264238651/
Click on the "I'm going box" to register now.

p.s.: Come early for the first part of our Sept 27th doubleheader:
The Art & Science of Pricing
by Denise Hansard
https://www.meetup.com/wisconsin-business-owners/events/264210408/

Are you being paid what you’re worth? “The entrepreneurial dilemma ... what’s my worth?”

Are you being paid your worth?
“The entrepreneurial dilemma ... what’s my worth?”

Your worth all begins with you ... the value you provide to achieve the results someone is looking for and needing.

 "Price is what you pay. Value is what you get." - Warren Buffett

If you don’t know your value, how do you know what price should be applied to your services
or products?

How many times do you find yourself quoting a price to a potential client, hearing crickets, then
suddenly begin the discounting dance just to win the new client? I’ve seen this pattern way too
often ... in the corporate and in the entrepreneurial world. What it all boils down to is this one
question ...

What is your value?

Your value is determined by you and for you. You value is one part of any pricing equation
when it comes to your services or products. As you understand and acknowledge your value in
the pricing equation, the practice of discounting will diminish or be accomplished in the correct
way. (Yes, there is a way to discount without giving it all away or seeming cheap.)
Let’s start here with your value or another word we’ll use for this is worth. Here are three areas
to consider as you approach determination of your worth.

The Process of Determining Your Worth

Decide what your work is worth to you
If you were your own client needing exactly what you offer, how much would you be
willing to pay? What would you receive from this investment? When you are looking at
your worth, this is the place to begin. As you answer these questions, you gain clarity on
the value of your offer whether that offer is a service or a product. Write down that
price point.

Do the research
Google others in your industry with similar products or services. What are they
charging? How do their packages or products/services compare to yours? Doing this
comparison and research is not to say ‘set your prices similar to others in your market’.
It’s a leveling point for setting your price. The biggest key is to determine your
uniqueness ... that one thing that sets you apart from the competition. Write down your
uniqueness.

Consider your investment
What is the time, energy, work that you put into your offering? Capture all the hours
you have put into providing what you provide in your offering. Capture everything. Be
sure to include marketing, training, contracted work, administrative work. Write down
those hours.

Doing this deep dive creates an awareness of who you are, what you offer, and how much value
you bring. This is a beginning point to owning your worth and pricing to reflect your value.

Yet, you may hear yourself saying ...

“I feel guilty about what I charge people.”

You are not alone. Tons of people — including successful entrepreneurs & small business
owners — have an emotional reaction in charging for their services and most especially in
setting price points that truly reflect their value.

Why do we feel guilty?

In my experience, there are 3 main reasons people feel guilty about what they charging:

1.  You don’t feel worthy or realize the value of your skills to others. In other words, you
don’t’ acknowledge your awesome talent saying “it’s nothing special.” But others see it
as very unique and valuable, and they’ll pay to learn from you or get your help or buy
what you have to offer.

2.  You don’t feel qualified as an expert. You always feel as if you need more experience,
accolades, or certifications. You are always feeling as if you are not enough for anyone
to want to purchase what you have to offer.

3.  You’re afraid of charging friends (or friends-of-friends) as this will damage
the relationship. People will not like you let alone trust you enough to buy from you.

How can you get away from this type of negative thinking? How can you charge
even more money, knowing you fully deserve it?

Begin with you ... as it is always about you.

The bottom line:
      “If you don’t know your value, somebody will tell you your value. And it’ll be less than you’re
worth.” –Bernard Hopkins

If you don’t know your value and own your worth, how will anyone else know it? It call comes
from within you. When you can own your value, having those pricing conversations will
become easier and more natural. When you own your value, you begin to attract the type of
clients/customers that you want to have and not the ones you need to convince to work with
you.

About the Author, Denise Hansard:

“Denise is like a drink of water for the soul … “

If you’re looking for someone to deliver motivation and inspiration while still having fun, you just found her.

Through her Southern style of storytelling, Denise shares how your past story doesn’t define your future, how to own your value in all that you do, break down the barriers of fear and being stuck, plus so much more.

Denise shares her message to audiences from all walks of the life. Her talks have been experienced by hundreds. Her messages are delivered via live talks, keynotes, retreats & workshops to organizations & people willing to stop playing small in life.

Denise truly is one of a kind!

To get the full skinny, join Denise Hansard at the   
Wisconsin Business Owners morning workshop on Friday, September 27th.

In The Art & Science of Pricing program, Denise will help you to take deeper dives into how to determine your worth with her 3 E’s, the 5 P’s of pricing, what your Sweet Spot is and so much more. This program will be interactive along with having exercises for you to take the next step in your pricing worth.

RSVP at https://www.meetup.com/wisconsin-business-owners/events/264210408/  Please register before 5pm, Tuesday, September 24th.

***ITINERARY Friday, Sept 27, 2019***

9:30 Registration & Open Networking
Ful Coffee Bar, including juice, water and bakery included
10:00 Presentation by Denise Hansard
11:00 Open Networking, coffee bar...followed by our Lunch & Learn at Noon

Noon:  Wisconsin Business Owners Lunch & Learn.  Register separately for the Lunch & Learn at https://www.meetup.com/wisconsin-business-owners/events/264238651/

Side Hustle Revolution & Wisconsin Business Owners

Side Hustles.  They're everywhere, practiced by seemingly everyone.

This video (and another that will follow soon) explain that side hustles - and the reasons for them - vary widely.  I picked this TEDx video as a "jumping off" point, defining the side hustle, and the 'whys and wherefore's" of side gigs.

Yes, side hustles are often about the money.  Yet they're often about so much more than just money.  They're about doing what you love.  They're about learning, growing, building and achieving.  They're about balance and (self-) determining how we live and work.

I think the side hustle has been part of "the American Way" since the Pilgrims got here.  I'd classify a lot of part-time jobs as side-hustles.  The baseball park vendor who makes good coin while enjoying the ball park and the game.  The baby-sitter, the pet-sitter, the part-time elder care-giver, the student who teaches music...

My Dad, a self-employed construction contractor for fifty years, always suggested to me, "Use your brain, not your back  But learn a trade so you always have something to fall back on."   He was a quintessential horse-trader with side hustles galore.



This from the YouTube introduction of the video: This is the side hustle revolution | The Way We Work, a TED series:

"Past generations found a company to work for and then stayed there for decades. But today, we rarely stay in the same job (let alone on the same career path) and we don't rely on a single income stream. The tools and resources are out there for us to do our own thing, and more of us are going with the entrepreneurial spirit -- even if it's on the side of a traditional job. Podcaster and marketer Nicaila Matthews Okome helps survey the scene.

"The Way We Work is a TED original video series where leaders and thinkers offer practical wisdom and insight into how we can adapt and thrive amid changing workplace conventions. (Made possible with the support of Dropbox)"

Stay tuned for more of "The Way We Work" TED Talks.

Wisconsin Side Hustles

I helped make ends meet while in college by doing tax returns for people.  After a course in Econ 304 or 404, Money & Banking, tax returns made some sense to me, and I could confidently deliver value on basic returns.  My daughter-in-law, enjoys catering events with her mom and her auntie while bringing home some bacon, and sometimes great leftovers.  My daughter works hard and has fun at State Fair while making bank, listening to live music and seeing friends, family and other fairgoers who stop by to enjoy themselves - and tip well - to boot.

Wisconsin is great for side hustles.  Thinking locally, snow plowing comes to mind.   Micro-brewing, too.  Door County folks offer firewood for sale at roadside self-help stacks in their front yards. How many contribute cherries and maple syrup to destination retail locations?

Wisconsin Business Owners Side Hustles

Wisconsin Business Owners - our Members - are great for side hustles.  I've seen groups form from within our group, when several speakers, already friends, combined their skills to deliver even greater value together, while continuing to deliver excellent values to their clients in their own niches.

I met one of my newest clients online through our Wisconsin Business Owners Meetup group, then in person at a Wisconsin Business Owners event.  He's got the consummate side hustle, a whole second business based on his skills and interests.  His education and experience at his primary job are quite advanced.  He's engaged by huge multinational corporations on a project basis.  Yet, when his "day job" isn't a hundred percent busy, he devotes time to developing his side hustle.  He simply never wants to be in the position of having to rely on a huge client or two for his bread and butter.  Self-determination is his key.

The "Side Hustle" for many of us amounts to figuring out how to deliver the best in all facets of our main hustle. We learn, we network and we share in a relaxed yet professional environment.

Our group Organizers are very much about delivering a greater value to Wisconsin Business Owners than the sum of our individual parts. Plus, our Organizers are "servant leaders" ... people who derive pleasure from simply helping others.  And we all like to learn.

So, even if you're "just" doing a side hustle, join us!  Network with people who are all about learning in a professional, yet personal, learning environment.

 

Our new home, Thunder Bay Grille

Beginning with our morning session and our Lunch and Learn on September 29, we'll be enjoying a new venue for Wisconsin Business Owners meetups: the Thunder Bay Grille.

Thunder Bay Grille

N14 W24130 Tower Place
Pewaukee, WI 53072
262.523.4244

We'll normally be using the Anglers room, a private room with seating for sixty.  Another room is available with seating for 120 if needed.

The food is great, and our menus will be similar to the all-you-can eat buffets we've enjoyed for over fifteen years at the Best Western Midway.  Our new venue is a few exits west on I-94, then turn right (north) on Pewaukee Road, and then left at the first stop light, Tower Place.  Click for Directions.

Our morning workshop (with coffee bar) and Lunch & Learn pricing remains the same.

We're very impressed with the relaxed, yet professional environment, and with the staff's eagerness to please.  If you're looking for a place for your event, we recommend you contact Laura Michel at 262-523-4244 to learn more.

We'll be announcing our Friday, September 27th events shortly.

You may want to set aside October time for Wisconsin Business Owners events at Thunder Bay Grille on the following dates as well:

Friday, October 25th  Double Header

Friday, December 6th  (We combine the last Friday of November and December into the first Friday in December because of the holidays)  Double Header

Friday, January 31st  Four presentations!

Friday, February 28th  TBD

Friday, March 27th   TBD

Friday, April 24th   TBD

Friday, May 29th  ?? TBD

Bring your appetite (for food, networking and learning) and plenty of business cards to Wisconsin Business Owners events at Thunder Bay Grille.



 

 

 

Our new home, Thunder Bay Grille

Beginning with our morning session and our Lunch and Learn on September 29, we'll be enjoying a new venue for Wisconsin Business Owners meetups: the Thunder Bay Grille.

Thunder Bay Grille

N14 W24130 Tower Place
Pewaukee, WI 53072
262.523.4244

We'll normally be using the Anglers room, a private room with seating for sixty.  Another room is available with seating for 120 if needed.

The food is great, and our menus will be similar to the all-you-can eat buffets we've enjoyed for over fifteen years at the Best Western Midway.  Our new venue is a few exits west on I-94, then turn right (north) on Pewaukee Road, and then left at the first stop light, Tower Place.  Click for Directions.

Our morning workshop (with coffee bar) and Lunch & Learn pricing remains the same.

We're very impressed with the relaxed, yet professional environment, and with the staff's eagerness to please.  If you're looking for a place for your event, we recommend you contact Laura Michel at 262-523-4244 to learn more.

We'll be announcing our Friday, September 27th events shortly.

You may want to set aside October time for Wisconsin Business Owners events at Thunder Bay Grille on the following dates as well:

Friday, October 25th  Double Header

Friday, December 6th  (We combine the last Friday of November and December into the first Friday in December because of the holidays)  Double Header

Friday, January 31st  Four presentations!

Friday, February 28th  TBD

Friday, March 27th   TBD

Friday, April 24th   TBD

Friday, May 29th  ?? TBD

Bring your appetite (for food, networking and learning) and plenty of business cards to Wisconsin Business Owners events at Thunder Bay Grille.